Selling a Gaming Platform, Game Studio or B2B iGaming Tech Business
B2B iGaming businesses – casino platforms, game studios, sportsbook technology, payment and CRM tools – are valued differently from operators and affiliates. Buyers are acquiring technology, client contracts and people, and they test each of those separately.
CasinosBroker.com handles sell-side mandates for gaming platforms and B2B technology alongside casinos, sportsbooks and affiliate sites.
What buyers look at
Revenue model
- Recurring licence or platform fees versus one-off setup or development fees
- Revenue share on client GGR and how it is reported
- Contract length, renewal history and notice periods
- Concentration: share of revenue from the largest clients
Technology
- Ownership of the source code and any third-party components
- Architecture, documentation and test coverage
- Certifications held by the games or platform in the relevant markets
- Integrations with aggregators, payment providers and game suppliers
- Security history
Team
- Who built and maintains the product, and whether they will stay
- Employment versus contractor arrangements
- Dependence on the founder for sales or technical decisions
Types of B2B sale
| Sale type | What is sold | Typical buyers |
|---|---|---|
| Company sale | Business with clients, contracts, team and IP | Larger suppliers, operators building in-house capability, investors |
| Source code / IP sale | Codebase and related IP without the client book | Operators wanting their own platform, other suppliers |
| Game portfolio sale | Titles and associated certifications and maths | Studios and aggregators expanding their catalogue |
Valuation approach
Businesses with recurring client revenue are usually valued on EBITDA or revenue, with the multiple driven by contract quality, client concentration, growth and how dependent the business is on its founders. Source code and IP sales without a client base are harder to value on earnings; buyers often compare the price with the time and cost of building the equivalent themselves.
Preparing for sale
- Confirm IP ownership: assignments from every developer and contractor
- Prepare a technical overview and documentation
- List all client contracts with fees, terms and change-of-control clauses
- Collect certifications and test reports
- Separate any operator activity from the B2B business
Confidentiality
B2B sales carry extra sensitivity: clients may worry about continuity if they hear early. CasinosBroker markets B2B mandates through blind teasers and releases details only under NDA.
Founders considering a sale can contact [email protected].